CENTURY 21® International Convention

Learning Sessions

Pre-Convention Learning Sessions (Click here to download registration form.)
Designation Courses
Certification Courses
MCE Approved Course for Texas

Convention Learning Sessions
Brokers
Brokers and Managers
Sales Associates
Everyone

Once again the CENTURY 21 Learning System® is pleased to present a diverse selection of learning sessions. For sales associates, there will be topics on becoming a Webempowered agent through social networking and technology, search engine
optimization, business planning, getting more listings, effectively servicing and followingup with clients, strategies on how to succeed in any market, eMarketing, image and reputation management, prospecting, open house tips, working with investors, in addition to luxury home and commercial real estate training. Brokers and managers will benefit from the variety of offerings including REO and short sales, risk management, achieving company growth, profitability and business planning, creating and implementing your recruiting value package, management systems, relocation, leads management, global marketing and referrals, how to run manager’s meetings, in addition to targeting production recruiting, effective interviewing techniques, training and retention. Which of these will help you and your office on the path to 15% market share? If you don’t participate, you won’t find out. Brokers should plan to attend Anita Overstreet’s, one of CENTURY 21 International Headquarter’s Business Consultants, presentation entitled, “The Power of Three to Grow Your Company” focusing on achieving this 15% market share. Everyone should plan to attend the Social Networking and Technology series presented by Verl Workman.

The learning sessions will start promptly at 1:00 p.m. on Monday, March 9, 2009 and end at 3:30 p.m. on Wednesday, March 11, 2009. Be sure to book your travel plans accordingly so that you can arrive early on Monday, March 9, to check in so you don’t miss any of these exciting sessions. If your schedule permits, be sure to participate in the valuable Pre-convention sessions that begin on Sunday, March 8, 2009. Registration is required for these sessions. Some topics that will be covered for sales associates include: Exploring the Eco Green Aspects of Real Estate on Monday, March 9; while brokers and managers will benefit from the ORBIT Financial Review and the ORBIT Best Practices in System 21 Companies sessions on Sunday, March 8, 2009. In order to get the most out of these sessions, please arrive promptly, which assures optimal seating.

Guest speakers include: Mike Berry, Walter Sanford, Patricia Boyd, Richard Flint, Ed Hatch, Verl Workman, Martha Webb* and many more of your favorites!

*Speakers and sessions subject to change without notice.

The views, opinions and statements made, and/or expressed by individuals and/or entities in connection with any presentations or programs described herein are not necessarily reflective of the views of Century 21 Real Estate LLC.

PLAN YOUR SCHEDULE BEFORE ARRIVING IN SAN ANTONIO… Finalized learning information will be available on the Convention Web site accessible through 21Online.com, February 23, 2009.

Pre-Convention Learning Sessions

CENTURY 21® Commercial Fundamentals
This session provides an overview of the key aspects of commercial investment real estate. You will be introduced to the many facets of the dynamic commercial investment real estate field as well as each phase of investment analysis, from selecting a property to estimating annual revenues, and apply these skills in a real-world case study. In addition, you’ll learn the importance of conducting a complete market analysis and engaging in tenant negotiations to achieve your investment goals.
Instructor: Joe Larkin
Tuition: $49
1-Day Course: Sunday, March 8, 2009
8:30 a.m. – 4:00 p.m.

ORBIT Financial Review for Brokers
A major component of ORBIT is having a healthy financial outlook for maintaining your company’s momentum in the market. Your company’s future depends on managing expenses effectively and streamlining operations. Come learn how to work smarter, not harder, by proactively guiding your business on a thriving course to increased profit. The following will be discussed: chart of accounts, profit study, financial planning platform, CREST EDG Reports, CENTURY 21 brokerage best practices and MORE!
Instructor: Tammye Rushing
Tuition: Complimentary
1-Day Course Sunday, March 8, 2009
10:00 a.m. – 12:00 p.m.

ORBIT Best Practices in System 21 Companies
Attend this broker panel session featuring three brokers from three diverse markets
sharing their best ORBIT practices and how installing ORBIT systems helped them grow their business. Systems and subsystems are the heart of profitability and efficiency. A company’s ability to recruit and retain top agents, satisfy customer needs, build market share, increase agent productivity, and maintain a competitive advantage is reflected in addition to how support systems function effectively.
Instructor: Anita Overstreet, Sam Stricker and Mike Berry
with a broker guest panel
Tuition: Complimentary
1-Day Course Sunday, March 8, 2009
2:00 p.m. – 4:00 p.m.

“Relocating” Your Relocation Income – Expanding Your Relocation Department
Has your relocation and referral income “relocated” and forgot to tell you? By that we
mean – with corporate transfers down across the nation, third party relocation companies charging more fees and broker to broker referrals feeling the effects of the market, it’s time to look at new ways to generate business beyond corporate referrals and broker to broker referrals. Learn about new sources of income that are just waiting to be “relocated” to your company.
Instructors: Leesa Hilty & Shawn Owens from
CENTURY 21 Beutler & Associates
Tuition: $29
1-Day Course: Sunday, March 8, 2009
8:30 a.m. – 4:00 p.m.

Expanding Your Market Internationally
This program serves as an introduction to building a real estate business in international real estate sales and an overview of the Certified International Property Specialist (CIPS) designation. This course may qualify for CE credit in some states. Please check with your local state board. Brokers, managers, relocation directors and sales associates are welcome to attend.
Instructor: Rick Harkness
Tuition: Complimentary
1-Day Course Monday, March 9, 2009
9:00 a.m. – 1:00 p.m.

Exploring the Eco Green Aspects of Real Estate Sales
Real estate agents are involved in most transactions that transfer ownership of homes and land in the U.S. and abroad. The point of sale provides opportunity for agents to engage both buyers and sellers in conversation for how reduction of energy use and non-toxic building materials in the home can contribute to reducing the use of global resources to create a healthier living environment. Eco informed agents can provide information on how owners can increase energy efficiency of their home, improve indoor air quality and use environmentally friendly material when upgrading and remodeling while learning about the potential for the increase in property value. As a CENTURY 21 Agent herself, Sharon Ledbetter will give agents a better understanding of the elements of the home from an environmental friendly perspective, in addition to assisting listing clients in making choices that include the possibility of refurbishing their home for the market with environmentally friendly products. Informed agents are better equipped in providing buyers with supportive information they can use to make a healthier living environment. Once and should be an environmentally friendly plan for the home is complete, a buyer
can make changes before moving into their new home or implement them over a period of time as budget allows. Attendees will receive an EcoGreen Acknowledgement of Study upon completion of this workshop.
Speaker: Sharon Ledbetter, REALTOR®
Tuition: $49
1-Day Course: Monday, March 9, 2009
8:30 a.m. – 12:00 p.m.

Mergers & Acquisitions Academy
The Mergers & Acquisitions Academy is designed for companies that are strong, stable and ready to take advantage of the opportunities available in the current market. Topics covered will include: how to find the “right” company to acquire, current market dynamics and what Realogy can do to help. There will also be brainstorming and interactive case studies which require audience participation. This free seminar requires registration and space is limited. Come learn if mergers and acquisitions are right for your company’s growth strategy.
Speaker: Member from Realogy Franchise Group - TBD
Tuition: Complimentary
2-Day Course: Monday, March 9 and Tuesday, March 10
2:30 p.m. – 4:30 p.m.

Short Sales, Foreclosures and REO Certification Training
This exciting and timely seminar presented by Roger Butcher will discuss the intricate facets of the foreclosure and short sale process. Butcher’s presentation will include: interviewing the homeowner, loss mitigation and loan modification, foreclosure timelines, navigating the short sale process, and most importantly the disclosures brokers and agents need to protect themselves. Participants will learn which short sales to walk away from, acquire an in-depth look at how to develop the perfect short sale package, and gain insight for what banks require for timely approval. Valuable pricing and marketing strategies will ensure getting the short sale through the listing and closing process. Bring your questions and learn about the resources available to sales associates working short sells. Be prepared with questions to address this frequently discussed topic. After completion of the course, students will take a 25 question test and must receive a score of 85% to pass in order to receive the course completion certificate.
Instructor: Roger Butcher
Tuition: $139
1-Day Course: Monday, March 9, 2009
8:30 a.m. – 4:15 p.m.

Designation Courses

Accredited Buyer Representative (ABR®)
The Accredited Buyer Representative (ABR) designation is considered the benchmark of excellence in buyer representation. This two-day course covers agency, service delivery, marketing and promotion, as well as negotiation and risk management. Attendees will study the evolution of buyer representation, agency relationships, building and maintaining a buyer representation business, office policy, agency disclosure, conflicts of interest, services provided and the purchase contract. (Space is limited so register early. Registrations will be processed on a first-come, first-served basis and the ability to register onsite is not guaranteed).
Instructor: Carolyn Frazeur
Tuition: $139
2-Day Course: Sunday, March 8 and Monday, March 9
Sunday: 8:30 a.m. – 5:00 p.m.
Monday: 8:30 a.m. – 5:00 p.m.

CRS – The New Negotiating Edge (1 CRS credit)
This program is unlike any other program you have attended. It is not a listen and learn program… it is a listen and DO program. It includes not only the five basic principles for creating a successful repeat and referral business, but also, a step-by-step, month-bymonth implementation of those principles in the form of specific strategies, techniques and dialogues. This is a self-administered “coaching program” that will guide you to a more FOCUSED, PROACTIVE, PURPOSEFUL, ENJOYABLE and SUCCESSFUL REFERRAL BUSINESS.
Instructor: Ed Hatch
Tuition: $139
1-Day Course: Sunday, March 8, 2009
8:30 a.m. – 5:00 p.m.

Generational Housing Designation Course (GHS™)
The generational profiles are now more diverse than ever, each respond differently
to communication, marketing and service models based on their experiences and
influences. Carmen Multhauf, author of “Generational Housing: Myth or Mastery”
shares her insights and research with participants. Understand how to build meaningful relationships with Seniors, Boomers, Gen X’ers and Gen Y’ers while becoming familiar with the issues that affect each generation in a unique way. Multhauf discusses issues such as financing, taxation, investment strategies, retirement and estate planning. If you’ve ever been fascinated with the science of working with people and want to relate better to consumers, this promises to be a great session to help you navigate the many dimensions of your clients. This session will help you enhance relationships with customers and understand the future of real estate.
Instructors: Carmen Multhauf and Lloyd Multhauf
Tuition: $149
1-Day Course: Sunday, March 8, 2009
9:00 a.m. – 12:00 p.m.

Certification Course

LGBT Real Estate Specialist Certification Course
LGBTRES™ is an interactive training program designed to teach participants how to
proactively support and understand the real estate needs of the Lesbian, Gay, Bisexual, Transgender community. LGRTRES designees will develop the tools, knowledge, language and understanding to earn the trust of the LGBT community. Completion of the pre-work assignment is appreciated.
Speaker: Kate Karasmeighan
Tuition: $75
1-Day Course: Monday, March 9, 2009
1:00 p.m. – 5:00 p.m.

MCE Approved Course for Texas

Appraisal Techniques for the Real Estate Professional
One of the most important assets a real estate professional possesses is the ability to
determine value for real estate property. This is more a form of art than an exact science, however appraisal has some fundamental concepts that all real estate professionals must know to do their job expertly. Learn the best way to determine value in today’s market by attending, “Appraisal Techniques for the Real Estate Professional” by Dan Hamilton, a certified instructor for the Texas Real Estate Commission (TREC) for over fifteen years. Real estate professionals outside of Texas interested in attending can register as well; however, the three (3) hours of MCE credit will not be applicable.
Speaker: Dan Hamilton, CENTURY 21 Judge Fite
Tuition: $25
1-Day Course: Monday, March 9
9:00 a.m. – 12:00 p.m.

Convention Learning Sessions

Brokers

AccountTECH: Crest EDG Automation Inside Out
Learn about single point-of-entry for CREST EDG and all the specifics you need to consider when pulling photos, video and data from MLS and pushing automatically to CREST EDG. In this discussion, we will cover topics like: how to maximize the amount of data that is extracted from your MLS, meeting CREST EDG requirements, understanding CREST EDG rejections and technical issues and setting CREST EDG defaults.

CGRN® Basic Training for Brokers
This session is for brokers and relocation contacts that have not yet completed the free, on-line one-hour class via the Virtual Solution Series (VSS). If an office has not activated their office in CGRN, here is your chance to join your peers in learning how to efficiently send, receive, track, manage and evaluate your broker-to-broker referrals online in “real time,” as well as participate in consumer referrals from the UPromise.com referral program (in states where the real estate portion of the UPromise® program is permitted).

Community Service and Easter Seals: Positioning Your Company
in Your Community
This Easter Seals session will provide insights on how fundraising can affect the overall “business plan” as well as your company culture. We will discuss strategies on how supporting Easter Seals can enhance recruiting, retention and marketing and public relations. We will also review best practices on how other CENTURY 21 System members have built business contacts to achieve revenue goals through creative fundraising efforts in their communities.

Effective College Saving Strategies for Consumers Using UPromise®
UPromise is a free service that is helping millions of families earn extra money for
education. By simply becoming a UPromise member and using products and services from UPromise partners, members earn rewards that become actual savings for college, grad school, or paying down a student loan. Clients can save up to $3,000 back for college when they buy or sell a house with a CENTURY 21 real estate professional. Learn more about this program and how you can receive UPromise referrals through the CENTURY 21 Global Referral Network.

LeadRouter Overview
How do some brokers become successful and profitable? They don’t miss an opportunity to capture an incoming company lead; they have also learned the secrets of LeadRouter. Participants will learn how to utilize this tool to achieve maximum profitability. This comprehensive, integrated suite of tools includes an agent leads management tool, brokerage lead monitoring, accountability features and qualification functions – plus extensive reporting tools in addition to several recent updates.

LoneWolf: Maximizing Office Profitability!
Learn how to analyze your number and understand the truth of what your books are
telling you. Delve into the reality of who makes you money and who costs you in your
office. Numbers don’t lie!

Thinking Inside the Box
How is it possible that after seven of the most prosperous years in real estate that in one year of financial drought so many brokers found themselves financially strapped? Perhaps we forgot the basics. As Lombardy said to his losing team: “This is a football.” Perhaps we need to learn “This is a business plan, and a recruiting interview, and a start up program for new recruits, and a cash reserve account, and a PROFIT.”

Brokers and Managers

Avoiding Litigation Through “Red Flag” Disclosure
“Red flag” disclosure issues are the No. 1 cause of litigation against real estate agents. When an agent is sued, usually the owner/broker is as well. This session will outline the latest strategies for effective disclosure of property conditions, highlighting the new trends in preventing litigation. There will be a review of “red flag” photos, and “real world” disclosure strategies will be presented.

Bringing Value as a Leader
Too many who call themselves a Leader think their value is created by their position; reality is a leader’s value is defined by their presence. The difference between the two is the respect their people show them. If a leader does not have the respect of the people they are there to lead, there can be no leadership. Bringing Value as a Leader is definitely not your normal leadership program. It is designed to challenge the thinking of those who lead to deal with the new breed of person they are now asked to take forward.

Broker Solutions for Challenged Markets
How can companies adjust to the market quickly and effectively if they don’t know the
answers? There are no quick fixes; you need to ask the right questions and then wait for the answers. Learn skills to ask the right questions and direct your agents to create the answers that will work in your market! Here are some questions: How do I sell more listings? How do I keep the sellers happy? How do I show fewer homes? How can I dominate my market? How do I recruit experienced agents? What is the next marketing challenge? In this session, we uncover the answers.

Building Productive Agents through CLS
Learn how to incorporate free and tuition-based courses into your company’s training
program. Topics covered include: a review of current course choices, using training to recruit, integration of CLS courses with in-office training, creating an incentive for agents to participate, providing support and reinforcement to agents in training, and more.

Coaching for Managers – Guiding Agents Success through Training & Coaching
A coaching relationship is a partnership where the coach walks side by side with the agent. The coach supports the agent in drawing on his or her own wisdom. What gets measured … gets DONE! Focus on the process… and the results will happen. Setting expectations means communicating what is expected of the agent and what is expected of the manager.

Creating and Implementing Your Value Package
See how one company, CENTURY 21 Hecht Realty, Inc., has developed their multi-media value package to attract high quality agents. See the value package presentation and learn how this fits into the recruiting initiative.

Creating and Running a Property Management Division
In this session learn how a successful property management company can be a valuable asset to your bottom line in challenging economic times. The rental income generated not only allows you to reinvent your top line; it is also a great way to find new buyers.

Effective Communication
It makes no difference how good you are with words. If people don’t understand what
you are saying, there has been no communication! In this program, Richard Flint shows you where and how you can improve your skills, especially to communicate better with people. He explores the difference between concern, criticism and confrontation andwalks you through the four traits that create effective communication. Remember: Leadership is not as much about a title as it is about having the skills that move the organization continually toward greatness.

Effective Interviewing Skills
This session shows how to effectively analyze talent by utilizing the S.T.A.R. technique (Situation, Task, Action and Response). Brokers can learn how to effectively interview prospective agents and rate their performance.

Harness the Power of Public Relations with CENTURY 21 PR Studio
The CENTURY 21 PR Studio brings the power of a professional public relations studio to your desktop. Accessing, customizing, and distributing newsworthy information about your company is now easier than ever. More than 75 template press releases are available through the tool. Topics include award recognition, event participation notifications, System anniversary announcements and more. Creating a release is easy and free. Try this broker tool first hand to see how simple it is to get great PR in your community.

How to Run an Effective Manager’s Meeting
The market has changed and your management meetings have not. Do your management meetings consist of a lunch, commiseration on market conditions, office
problems, agent concerns and not results? Are you finding that you and your managers are simply reacting to the market instead of having a proactive plan to move forward? You are not alone; the changing market demands a new strategy within our companies and a renewed focus on, not only company goals, but the solutions to real problems. Whether you are a large MEGA company, small multi-office firm, just starting to grow, or planning on branching out, the effectiveness of your management meeting can make or break your ability to move forward with your plans. Come join your broker colleagues and find out how to change your management meetings, get back on track and MOVE your company forward, with results.

How to Use the Recruiting Tools on the New 21online.com
Brokers can learn how to use the tools on 21online.com and also see what’s in the future for CENTURY 21 recruiting. Brokers will see the latest and greatest tools and systems CENTURY 21 recruiting has to offer while learning about the new avenues CENTURY 21 recruiting is exploring.

Incorporating CREATE21 into your Company Training Program
CREATE 21 offers new sales associates the opportunity to build their business by acquiring real estate skills and selling techniques through a combination of instructor-led seminars and practical hands-on assignments. What you may not realize is that broker participation in the curriculum is what maximizes the student’s learning experience and ensures that their start in the real estate industry is an effective one. This session demonstrates how to make CREATE 21 a more powerful learning experience for a company’s sales associates.

LeadRouter Best Practices
Our guest panel of brokers will share how they are currently utilizing LeadRouter effectively and successfully in their offices. Come and learn from their expertise.

LeadRouter Reporting
Make LeadRouter work for you! Allow someone from the LeadRouter Team to
demonstrate some of the reporting functionality available to brokers by walking you
through the process of generating these reports readily available to you.

Management throughout the Years... An Examination on How Past Management Practices Illuminate the Present Is true leadership taught or inborn?
Taking leadership for granted all these years, and wondering if leadership is nature or nurture never crossed our speaker’s mind. However, as part of the senior leadership team for Century 21 Real Estate LLC, Jon Sagrillo has witnessed and studied many different leadership styles over his 20 years at CENTURY 21
International Headquarters, and understands that the neglect of leadership thought
and focus is a management weakness that needs to be corrected and explained to the CENTURY 21 brokerage family. Exploring over time the different thoughts on leadership doctrine will be the sub plot of this breakout, but more importantly the main objective for how a broker or manager can discover which leadership style is best suited for them.

No Excuse Management
It’s amazing how many managers spend their time either making excuses for or justifying the non-productive behavior of the people they are managing. What many fail to realize is — as long as they make excuses for or refuse to confront the excuses of their people, the people have no reason to face their behavior. In this insightful program, Richard Flint explores how management makes excuses for their people, why they make those excuses and what it takes to hold people accountable. You will explore the difference between leadership and management and learn the role of each in the business environment. The conclusion shows you what great companies do that separate themselves from the competition and how they make sure they can keep their quality people.

Recruiting Commercial Agents
This session, featuring Sherry SanFilippo (CENTURY 21 Commercial Advisory Board) and Adam Lerman (CENTURY 21 National Director of Recruiting), who will educate you on the latest industry trends for hiring and retaining the best commercial talent.

Search Engine Optimization…Getting the Google or Yahoo Juice and
How to Show up on the First Page of Any Organic Search
In today’s real estate market many of the buyers of this generation find your office via
local regional searches; and if you do not show up on page one of the search result, the odds of receiving a completed Web lead from the consumer is reduced dramatically. Today it is imperative that you understand the ever changing nuances of search engine optimization (SEO) or search engine management (SEM).

Sell Your Listings and Close More Buyers through Successful
Management Systems
Create simple systems that help the agents get their listings sold and match their buyers with your company listing inventory. Systems do not cost money, they MAKE money. You will walk away with ideas for creating your own systems that work in any market place.

Targeting Production - Recruiting Experienced Agents
Learn how ‘Targeting Production’ can effectively target agents who are producing by
implementing a recruiting plan. Brokers can now effectively target an agent’s production while consistently engaging in standard recruiting practices for all other recruiting avenues.

The Power of Three to Grow Your Company
Three key components to obtain 15% market share are: (1) adding new and existing
agents, (2) a system to achieve a minimum agent production of 1.25 ppp monthly and (3) marketing that drives leads to your office. This session will provide specific, result-oriented and time-efficient systems for immediate installation. Increase your agent production, profit and market position with the power of three.

Training Agents Appropriately
ONE SIZE FITS ALL SELDOM FITS ANYONE. This is especially true with agent training. Make your training match the quartile or tritile that produce real growth, not just the temporary bending of the reed. What do your “A’s” respond to that make them grow? Do you know and how do you provide it? The same is true with B’s, C’s
and D’s.

Sales Associates

21 Reasons to List with Me – Listing Tools
Learn creative, innovative and new ways to market and service listings, as well as handle seller objections. Wow your sellers by showing where your listings go online. Improve your online presence; make use of the FREE sites available for promoting yourself, your listings and getting more leads.

Achieving a Millionaire Mindset
In this session, Richard Flint will explore consistent persistency. The truth that is contained within these words represents a level of understanding designed to help people see beyond the world of acceptable average. Truly successful people are not unique; they just have the inner strength and drive to go beyond where average people stop.

Achieving the Seller’s Goals Might Mean a Lower Price
In this talk with Walter Sanford, each attendee will be able to help sellers reach their
stated goals by making price reductions less painful. The agent will be able to ask for
price reductions and value enhancements in the context of achieving the seller’s core motivation, take the sting out of equity reductions by helping manage the new purchase or construction project, and increase net proceeds for sellers by win-win negotiating, decreasing carrying costs, and better managing repairs prior to close. Many REALTORS® have only seen good times for the last ten years or so. This lecture will equip them to better handle price reductions that may be necessary to achieve the seller’s goals.

Basic Excel for Today’s REALTOR®
Learn how to use this key program to create and review reports, graph and chart
information for your customers, importing and exporting data from CREST EDG and More!

Becoming the REALTOR® of Choice through Personal Promotion
Getting the client FIRST and keeping that client FOREVER is the objective of any effective marketing plan. In this session Ed Hatch will discuss the five essential marketing principles and the application of those principles in creating an effective marketing plan. The pros and cons of a focused marketing strategy for getting the attention of potential clients vs. a proactive strategy for creating a referral-based business will be examined. And step-bystep systems for each strategy using an effective marketing mix of written and personal contacts will be discussed.

Bringing Value as a Sales Person
In this insightful session, real estate sales people explore the meaning of respect and how that definition generates their presence and reputation in the eyes of their customers and how clients use their respect to define commitment and loyalty. Participants also learn from Richard Flint how complex the process of gaining respect can be and what behaviors can ultimately cost them this hard-earned gift.

Commercial Leasing
Join CENTURY 21 Commercial Advisory Board member Sherry SanFilippo who will teach you the fundamentals of commercial leasing. In this session you will learn about lease options as well as how a lease works.

Creating a Powerful Paperless Listing Presentation
Clients expect you to know how to market their home using the latest technology, so why are most agents still showing up with a paper, a CMA and a three-ring binder? Come learn from Verl Workman how to build a sizzling hot presentation using the latest tools and power language to show them you mean business. From seller assignments and commission negotiations to Web distribution and video marketing, we’ll cover what it takes to get the listings you want...and get them sold!
• Building a listing power tool arsenal
• Pre-listing package strategies
• Selling the sizzle of your tech tools
• Positioning yourself for a one-call-close

eNeighborhoods: Navigating the Neighborhood – Blazing a Trail to Buyers
and Sellers
Commonly overlooked is a rich fountain of community information that ultimately can
make or break a deal. Proximity to the home, schools, jobs, parks and recreational
areas, including incomes and education levels, home value appreciation / depreciation rates and local history are deemed very important for potential buyers and sellers. See how top real estate professionals are exceeding clients’ expectations with the latest eNeighborhood tools, whether they are looking to sell, buy or invest. Use these tools to avoid Fair Housing issues and WOW your clients with powerful information.

Exclusively By Referral – Designing an Effective Referral-Based Business
This session, taught by Ed Hatch, is designed for the agent committed to taking control of their professional future by developing extraordinary customer service systems designed to create a large and steady flow of referrals. The benefits of this “exclusively by referral” business strategy will be more trusting clients, less resistance, more profit and a more reasonable and structured schedule!

Exclusively By Referral – Implementing Your System
This session is for the agent who wants to focus on developing specific, purposeful,
proven systems to create a large and steady flow of referrals from an indentified “card
carrying fan club” of past clients. The course is designed to be a fast-paced interactive workshop-style session. Ed Hatch will focus on specific referral systems used by top agents throughout the United States as well as those who attend this session.

Friendly Persuasion: Gaining Trust and Loyalty
The “4 Principled Model” developed by the Harvard Negotiation Project is the most recent and innovative negotiation strategy. Principle No. 1, “Separate the People from the Problem,” creates the foundation for the negotiation and thus the four principles. As all negotiations have as much to do, if not more, with predictable “people problems” than substantive problems, the basis for resolution is to first identify and then overcome those “people problems,” especially the first predictable form of resistance… distrust. Ed Hatch will teach participants the capability of identifying the three essential elements that affect the outcome of any negotiation.

Friendly Persuasion: Getting Past “No”
The third predictable form of resistance is the predictable need for give and take by
establishing strategies for handling and answering objections effectively. The participant will leave the session capable of applying a six-step process for overcoming any objection, handling the most common objections of price, commission and low offers, and identifying and handling specific negotiating “gambits.”

Healthcare: Health Insurance for Sales Associates - Don’t Get Sick without It
According to NAR 28 percent of REALTORS® do not have health insurance benefits.
Learn how these plans can help you and your family offset the high costs of doctor visits, prescription drugs, hospital expenses, dental, vision, etc., and also protect you from the unexpected catastrophic illness. Find out more and learn which benefit options work best for you and protect your greatest asset, your health!

How to Add Real Value to Your Commission
In session, Scott Einbinder will show sales associates how to add valuable services to their value package to justify premium commissions. Providing the same services as the competition for slightly more, by default can be perceived as expensive. Value in the service you provide needs to be measurable and tangible. Add new services so you can hold firm on your premium commission.

How to Have an Open House by Design - Not By Accident
Agents usually have open houses just to appease the sellers. A recent survey of buyers by the National Association of REALTORS® indicates that open houses were an important source for information. It’s a great way to prospect for buyers and sellers and to get your name recognition built as well. So why not attend this session and learn how to make your open house events more successful?

Lowe’s: Recent Home Trends That Sell
Lowe’s Trend and Design team tracks the latest in consumer home trends from soughtafter dream laundry rooms and state-of-the-art kitchens to quicker, more affordable luxuries like eco-friendly upgrades or creating spa retreats. Learn the most recent home improvement trends consumers are seeking in 2009 - and how you can help your clients give buyers exactly what they’re looking for.

Luxury Home Sales Fundamentals
This session provides an overview of the key aspects of the luxury real estate market.
Laurie Moore-Moore of The Institute for Luxury Home Marketing will show you how to jump start your luxury business or take your existing upper-tier business to the next level. Learn practical ideas for establishing yourself as the “luxury home specialist” in your market area.

Luxury Home Expert Panel Discussion
CENTURY 21 luxury home agents from across the country will participate in an expert panel discussion focusing on best practices and the hottest topics and trends in the luxury marketplace. This session will be facilitated by Laurie Moore-Moore of The Institute for Luxury Home Marketing.

Maintaining a Premium Commission
This session will help agents learn to redirect the seller’s perspective on commission
cutting. Real estate professionals understand the impact of commission cutting, but
sellers have a hard time differentiating premium commission firms from those that discount commissions. Agents will learn specific dialogue and proven strategies from Scott Einbinder so the seller will discover on his or her own that saving a commission may cost them thousands of dollars.

Mind Your Own Business - Designing a Personal Business Plan
Most REALTORS® have come to understand the concept of being a “business within
a business” but have very little, if any, experience in creating a personal plan. In this
session the principles of creating personal wealth, the essential factors in analyzing a target market and specific competition, creating appropriate budgets with an emphasis on budgeting for profit, and the application of the essentials elements in designing an effective personal marketing plan, including step-by-step systems will be presented.

Merrill’s Marketing Solutions: Create Your Own Customizable
Marketing Materials
This session teaches participants how to use Merrill’s Marketing Solutions available
via 21online.com to create and customize flyers, brochures and additional marketing
collateral for printing and distribution. If you have a creative flair and an interest in
creating your own marketing material in a desktop publishing format, this class will prove to be very exciting.

Pre-Listing Books
To prepare for this big event, every agent should have a Pre-Listing Book prepared and ready to go before the listing appointment. Learn how to customize your listing book and beat your competition in getting the listing for your seller’s largest investment that have helped Broker Mike Zurfluh with CENTURY 21 Professionals, LLC.

Profitable Prospecting
Raise the bar on prospecting. Learn motivating tips to get out there and find the leads
that could end up with your competition. Take advantage of the market instead of letting the market take advantage of you.

Removing the Long Pain from Short Sales
This seminar with Walter Sanford will demonstrate which short sales are workable and how to work them for client satisfaction and agent success. The agents in attendance will be able to identify rich supplies of short sales that have an excellent closing percentage plus the sellers and buyers who seek them. The attendees will also be able to implement unique marketing plans to sell them and negotiation techniques that really work with the lenders and to implement systems to help a seller’s credit, deliver a buyer’s dream, be introduced to a bank’s loss mitigation professional (which could lead to REO inventory). Walter Sanford is a professional in tough market strategies. He personally completed over 650 short sale transactions in the mid 90s and currently coaches some of the top agents on the subject. Which ones to work on and which ones to run from is a distinction that agents need to
make in order to preserve their profitability and also add value to the client.

Spot Runner:
Targeted Local Marketing Solutions with Spot Runner Search engine marketing and TV advertising are key vehicles for developing a comprehensive marketing plan and driving traffic to your Web site. Spot Runner has spent the last two years working with real estate professionals to incorporate TV advertising into their marketing campaigns and is now completing the offering with search engine marketing. Learn how these two marketing vehicles complement one another in order to turbo-charge lead generation efforts. This session takes you through advertising options, media pricing, and how Spot Runner can help system members reach audiences and
business plan objectives.

Staging Strategies for Today’s Market
Staging is the buzzword. Consumers expect it. Markets demand it. Integrate and manage staging in your business. You’ll acquire dialog skills to engage sellers in pre-market preparation and learn how to apply the staging process to help a variety of sellers in any market meet their selling goals. You’ll leave with new skills to apply to your business today. Join Martha Webb, author and producer of “Dress Your House for Success,” and learn how her “back to the basics” approach can turn listings into commission checks in the bank!

Staying Out of Court has Never Been Easier!
Avoiding Litigation through “Red Flag” disclosure. With lawsuits at an all-time high,
responsibilities for the disclosure of property conditions have become a very important aspect of every REALTOR’s® job. In this session, you will learn some of the best litigation avoidance strategies. There will be a review of “red flag” photos, some discussion of actual lawsuits against agents, and techniques to reduce the potential for being involved in a lawsuit.

Super Successful Systems Speed Slow Sales Cycles
In this seminar, Walter Sanford will share some of his famous slow market systems that will increase a REALTOR’s® net income and show how now is the time to do it while the market is taking a “breather.” The attendees will be able to leverage their listings into additional business in slower market areas, implement unique seller lead generation systems to increase their seller inventory and then benefit from the leverage principles mentioned in point “A,” and be able to work with more motivated buyers and create more listing leads “A” class while knocking the buyer’s socks off with incredible service. In a tough market, it is imperative that a real estate agent receive numerous successful outcomes from one exertion of energy and overhead!

The First Million is the Toughest
Build wealth through real estate. Learn the investment strategies that have helped Mike Zurfluh from CENTURY 21 Professionals, LLC, amass over 13 million dollars in real estate. Learn from the mistakes that he has made, so you won’t have to, and learn where to find the best deals (hint, the best deals don’t ever make it to the market). Whether you are looking at residential or commercial, this presentation is a must for all investors. Learn how to build wealth through real estate.

The Personal Assistant - Finding, Hiring and Training
This session is an in-depth look at the specific role personal assistants play in their agent’s success. Ed Hatch will discuss: finding the “right” assistant, creating an appropriate job description, including the process of interviewing as well as a list of appropriate questions, determining appropriate status (employee vs. independent contractor and licensed vs. unlicensed), determining fair compensation, and creating specific prospecting, promotion and administrative systems and strategies.

The Price Is Right: Pricing Your Listing to Sell
Listings that are priced right are selling in today’s adjusted marketplace. This session
offers winning strategies that will help you present to sellers the benefits of correct pricing. You will learn sold objection-handling techniques that will overcome most sellers’ price concerns. These strategies and techniques are equally effective in securing price reductions on your current listings.

The Secrets of Successful Short Sales
Bill Lublin, 2008 Chair of NAR’s Short Sale Working Group and CEO of CENTURY 21 Advantage Gold, presents the short sale process as defined by the working group along with information gleaned from Homesteps Short Sale training to assist agents and brokers in understanding and facilitating successful short sales. Learn about the material you need to assemble, the documents you need to prepare, and the people at the lender you need to contact. Understand the compensation issues that may arise, and the other professionals the consumer may need to consult.

Time is Money
Everyone is created equal. Mike Zurfluh from CENTURY 21 Professionals, LLC, doesn’t think so. The only thing that everyone is equal with is time. Learn 21 time saving tips from Zurfluh that can help make you more efficient and save you time and money. Whether working with buyers/ sellers, buying real estate, saving time, timing and having time, is the key to your success.

US National 1031 REALTOR® Exchange
Time is money! We are only a phone call, e-mail, and wire away from having exchange documents in place prior to any real estate closing nationwide. As practitioners, we handle a myriad of practical issues. Together with a client’s tax advisor, we provide exchange coordination as the qualified intermediary, documenting your exchange transaction.
In the REALTOR Exchange Presentation, you will learn how to use the IRC 1031 information in order to apply it to your daily communications with your clients and how you can have more deals as a result. Additionally, you will learn the following about an IRC 1031 Exchange:
• Use of a Qualified Intermediary
• Time Requirements (Things are not always as they seem.)
• Replacement Property Rules
• Monetary Rules for a 1031 Exchange
• Capital Gains and how it relates to an Exchange
• Defining “Like Kind”
• Contract Agreement Language
• The Vacation Home – is it or is it not possible
• Other defining rules

US National 1031 Advanced REALTOR Exchange
In the Advanced Exchange Presentation, you will have a review of the basics including how to use the IRC 1031 information in order to apply it to your daily communications with your clients and you will learn about the following:
• Cost Segregation
• Seller Carry Backs
• Installment Sales
• 1031s - Partnerships and Corporations

Everyone

Accessible Housing
This session will focus on the structural features of accessible homes highlighting what real estate professionals need to know to help find properties for clients with special needs. We’ll review tips and guidelines about what consumers need to look for and what they can do to make a non-accessible home accessible to fit their needs. This class is valuable for real estate professionals who not only come in contact with families that have special needs now, but families that have future needs and may want to age in the final home they purchase. Please join us to learn valuable tips and guidelines about what 20 percent of the US population needs you to know today about their special needs.

American Home Shield: Rescue Me –
Preventative Maintenance Ensures Hassle-Free Closings
Rescue your customers form the hassles of home repair! Join us for an entertaining and interactive session filled with live demonstrations on how to properly maintain home systems and appliances; tips for reducing the hassle of home repairs during the listing period and post sale; and tools for staying in touch with your customers beyond closing. Walk away from this session with great new ideas on how to illustrate your value and consistently maintain visibility with your customers.

AT&T: Wireless Application Workshop - Wireless Tools That Will Increase Productivity and Response Rate When Away from the Office
Learn about real estate applications available on your mobile device. Listen to mobility experts discuss their Windows Mobile Product and the benefits you will derive when on the road. Also hear about the exciting Video Share Product from AT&T Mobility - send a live video of a listing to your client - all from your mobile device. Differentiate yourself from the competition with readily available real estate tools offered to you by AT&T.

Blogging and Beyond: Social Networking that Pays
Viral marketing tools like blogging, social networking, podcasting and YouTube are hot, but do they get results? You don’t want to miss this session where Verl Workman will explore what’s working, what’s just a waste of time, and what you should absolutely avoid. We’ll also look at how to integrate it into your overall marketing plan with very little time and effort. Viral marketing is all about getting noticed and gaining credibility -- come learn how to make it work for you.
• Social networking dos and don’ts
• Finding your blogging voice
• Podcasting made simple
• Thinking outside the video box

Blogs and Social Networks, the New Face of Marketing
In today’s market, clients are more Internet savvy than ever before; therefore real estate agents must have an online presence to attract these clients. A blog and having a social networking presence are two of the best ways to show everyone your knowledge and personality. Learn how to utilize these to attract your next clients and how CENTURY 21 Hecht Realty, Inc. is doing it.

CENTURY 21® Brand Workshop for Brokers and Sales Associates
Brand is more than a logo, more than a tag line; it is the essence of a company. It is the emotional connection that consumers have with a company which originates from their personal, positive consumer experiences and the communication they see and hear every day. This CENTURY 21 brand workshop informs system members of our unique brand value proposition, and how to incorporate the message and the connection into their company and personal marketing campaigns.

century21.com Web Tour
Consumers are increasingly using the Internet to search for properties. According to the National Association of REALTORS® 2007 Profile of Homebuyers and Sellers, 84 percent of homebuyers use the Internet as an information source when searching for a new home. The new century21.com Web site delivers innovative search features and helps consumers with an enhanced home buying and selling experience. With a re-designed look and streamlined navigation, century21.com offers consumers distinctive features such as an intuitive search and an advanced map tool, transforming the way they search for properties. In addition to the more traditional display functions, consumers can choose the way they view their results. These enhanced features allow buyers to customize their searches, making the experience more personal, efficient and fun. Learn about the latest and greatest tools housed on this innovative site to discuss with potential and existing clients. Come get to know your brand Web Site better!

century21.com en Español Web Tour
This session provides an overview of the new CENTURTY 21 español website and how the newly redesigned 21online offers some new Hispanic tools. In this session you will get a glimpse of the new culturally relevant content, design, as well as the new Spanish marketing materials and the “Spanish Loyalty Program” offered on 21online to help you attract and serve the Hispanic consumer.

Connecting to the New Consumer
This session is an overview of social media, social networking, and marketing for real
estate professionals utilizing Web 2.0 technologies. Learn how to save money and increase your impact by avoiding interruptive marketing strategies while attracting Gen X and Gen Y consumers and agents. Learn to increase your visibility on Google, Yahoo and other search engines though easy ongoing social media strategies presented by Bill Lublin, CEO of CENTURY 21 Advantage Gold and Hal Lublin, President of BuzzBuilderz LLC.

eReferral
The eReferral course is one of the new, supplemental training sessions required to meet the new CGRN Specialist, CGRN Office and CGRN Sales Associate designations. Topics include sending and receiving referrals electronically, understanding the Internet Empowered Consumer (IECTM) and utilizing effective technology tools to grow your referral business long-term. For further program details, please refer to the “Relocation Resources” on the Relocation and Referrals page of 21online.com.

Financial Independence – Pipe Dream or Realty?
It has been said that the American definition of savings is shopping at a less expensive store. Unfortunately Americans do not have a reputation for having the ability to save for the future. Are you financially independent? If not, would you like to have a plan to get there? Did you know that more than half of all Americans plan to put away less than 5 percent of their income this year, and 26 percent don’t expect to save anything? An estimated 90 million Americans will be 65 or older in the next 40 years, doubling today’s senior population. Over the next two decades, nearly 80 million baby boomers — about 10,000 per day — will become eligible for Social Security. If no changes are made, the Social Security trust fund is projected to deplete its reserves in 2041 and will begin paying out more in benefits than it collects in payroll taxes in 2017. Join Patricia Boyd to find out how you can start down the road to financial independence today.

Financing’s Hottest Alternative - FHA Loans are Hot, Hot, Hot!
Learn how the new FHA loan guidelines can help increase your production in today’s market. You can help your buyers, sellers and past clients save money while you increase your bottom line. Add value to your services and feel good about who you are and what you do. FHA loans are now fast, easy and affordable! This session will cover…
• New Maximum Loan Amounts
• Changes to FHA Mortgage Insurance Premium (MIP)
• Minimum Down Payment Requirements
• No Score Borrowers
• Non-purchasing Spouse Guidelines
• Non-occupying Co-Borrower Guidelines
• How to Use Maximum Seller Contributions to Benefit the Seller & the Buyer
• HUD REPO Loan - Includes $500 Bonus to REALTOR®!
• FHASecure - How to Help Past Clients that May Be Behind on Their Mortgage Payments

Get Online With the New CENTURY 21 Website Builder
The Web defines the 21st Century. The CENTURY 21® brand defines the future of real estate. We are about being “thought leaders” and visionaries so it’s critical that each of you have the best and most up-to-date Internet tools to put you ahead in the online race of the 21st Century. To adapt to changing market conditions, you must have a professional online presence, which allows you to showcase yourself and your local market knowledge. Being found in Google searches for unique market terms is how we stay ahead of the competition. You cannot afford to miss searches for local search phrases like city names, townships, zip codes, etc. See how you can create a professional-looking site in minutes, complete with logos, images, and most importantly – YOUR LISTINGS automatically updated daily! It’s never been easier!

Hispanic Marketing Fundamentals
This session provides an overview of the key aspects of the Hispanic consumer. In this session you will also learn tips to help you strengthen your business and practical ideas for establishing yourself in the Hispanic market in your area. All our CENTURY 21 tools and systems are organized to help you attract and serve the Hispanic Market.

How to Harness the Power of Your Mortgage as a Retirement Planning Tool
Discover how your mortgage impacts your ability to create wealth. Most people don’t
stop to consider how their mortgage can play an important role in their retirement lifestyle. This session will discuss the pros and cons of Reverse Mortgages, Home Owner Accelerator loans, home equity lines of credit and much more. Selecting the right mortgage can help many seniors supplement social security, meet unexpected medical expenses, make home improvements, stay in their home instead of having to move into a retirement home and even purchase that vacation home they have been dreaming about.

Listing Domain: Internet Marketing Essentials
From search engine optimization to creating individual property Web sites, this class will help you understand how search engines work, and how to create an Internet marketing plan to effectively market your listings and yourself online.

Low-Maintenance, High-Impact eCampaigns
Sorting out the details of sending an eMail, eCard or eNewsletter can sometimes be
a pain – creating the piece, adding the contacts, scheduling messages… The new
eCampaign Center on 21online.com incorporates many features to make sending and coordinating your eCards, eNewsletters and drip campaigns painless and effective. We believe that email marketing is about building relationships with your customers. It should be easy, reliable and affordable. Attend this session to learn about what the new eCampaign Center can do for you.

M.A.P. (Massive Action Plan) to the Next Level
In today’s market, sales associates need extraordinary skills, focus and passion to
succeed. The CENTURY 21® brand offers a sales and coaching program to help agents attain their business goals and sharpen their skills. The M.A.P. training and coaching program is designed to help agents achieve a minimum level of production of 1.5 closed units per month. See how agents and their respective managers utilize the M.A.P. online dashboard to report activities, monitor goal progress and access M.A.P. resources. Assignments are given with the purpose of generating income!

M.A.P. Agent and Manager Alumni Panel
Come hear the buzz surrounding M.A.P., the latest program available from CLS, for agent training, coaching and development. Listen to successful agents and their respective managers discuss how they increased their income generating activities, boosted production and continue to reap the program’s benefits even after the conclusion the program. Learn how you too can increase production and achieve life balance.

Mass Mutual: Financial Planning Strategies
Mass Mutual provides a diagnostic tool that identifies an individual’s long term financial goals, in addition to where their current financial saving gaps lie. Come to this session to learn about this effective program that uses “real Life” to determine one’s retirement planning strategy versus complex algorithms. Get ready for an enlightening look at where your saving strategy may be missing the mark and how to correct perceived challenges with a money makeover from one of Mass Mutual’s financial planners. This is a must in today’s economic climate.

Profitability in a Global Market
The world is getting smaller. Global populations are increasingly transient. “Globe
Trotting” is on the rise. “Profiting in a Global Market” will put you in the international
driver’s seat. Capturing international buyers and sellers is your destination. You will
learn to evaluate your target market for international business opportunities and to
implement international sales and marketing techniques. Don’t be left out. International transactions are happening in your back yard.

Psychology of the Seller
Create new business in today’s chaotic market by using the ‘Psychology of the Seller.” Learn techniques for connecting to sellers. Use key words, terms, body language and observations in determining the outcome of any meeting, personal contact, house showing or listing appointment.

REO and Short Sales – It’s Not Too Late to Get the Business
Are you watching other brokers and agents get rich off of this down market because they have all the right connections? Get all the knowledge and information that you need to go after this incredibly hot niche market. Learn from a top producing REO broker what it takes to succeed in the foreclosure industry.

Revolutionize Your Advertising With the New CENTURY 21 AdMaker
Learn how to boost your company’s advertising using the CENTURY 21 AdMaker. This tool will revolutionize your local advertising. How? By making it easy for you to create campaigns across various media including online, print, radio and more. You’ll have complete access to the latest CENTURY 21 national ad campaigns to adapt to your individual market needs. Using this single online application, you will be able to execute entire campaigns in less than 10 minutes. Stop by this session and learn how to take your local advertising to the next level.

Sprint: Improving Agent Productivity and Safety with Wireless
Handset-Based GPS Solutions
Learn how to tap the hidden power of location from GPS chips that are already in millions of wireless phones. Save time and get to your destination on time with handset-based GPS door-to-door navigation solutions. Hear about how your current GPS-enable handset can act like a portable “On-Star” system. Have AAA help you during a car breakdown without having to know your exact location. Get driving directions from a 411 operator with no need to provide you current location. Get peace of mind. Locate friends and loved ones with wireless handset-based GPS locator services. Improve personal safety with GPS enhanced e911 and optional panic button locator services that you can activate at a moment’s notice.

Staying in Touch Means Repeat Business
In this competitive market, maintaining ongoing correspondence with your past clients and prospects is critical. And no, the once-a-year “happy anniversary on the purchase of your home!” letter doesn’t count as ongoing correspondence. You need to remain at the top of your clients’ minds in order to be the proud recipient of their future business. Using programs like the Preferred Client Club or the new 21online.com eCampaign Center makes this possible for (literally) pennies a month. You will leave this session with new ideas on how to make the most of an ongoing communication campaign that is bound to bring you repeat business for years to come!

The New 21online.com – It’s All About YOU!
Leveraging technology can help to drive business, strengthen relationships within the community and further differentiate you from your competitors. The newly re-designed CENTURY 21 intranet, 21online.com, provides you with the knowledge and online tools you need to incorporate into your daily business and win in today’s challenging real estate markets. Stop by this session for a quick overview of one of the most powerful tools the CENTURY 21 System has to offer and how it can help you take your business to the next level.

Today’s Real Estate Market Revolution…Los Latinos (The Latin Market)
After attending this session with CENTURY 21 broker, Jose Cordova with CENTURY 21 Casa Real Latino, you will open new horizons of business opportunity and ways to reach the fastest growing market in the United States. Understanding the culture, hiring Hispanic agents and Spanish speaking agents in your office and learning ways to grow your company presence in the Latin community.

Trulia: The Future of Real Estate Marketing – Building Your Future Referral Network Online
Are the offline and online worlds so different? Hear how some of the most successful real estate professionals have adapted their best offline practices into the Web to increase their exposure and referral business among the ever-growing number of consumers conducting home searches online. Plus, learn how you can reduce your marketing spend online by as much as 50 percent while continuing to grow your base of satisfied home buyers and sellers.

Working Your Way to the Top: Search Engine Optimization
Is your Web site relevant? Getting noticed on search engines can be a daunting task, but there are six simple things you can do to dramatically improve your ranking without hiring the big guns. But what good are clicks if you have no strategy for converting them into qualified leads? Verl Workman will show you how to build a complete search engine strategy on a shoestring budget – one that attracts your model clients. You don’t want to miss this one.
• The anatomy of the search engine
• Six simple strategies to improve your rank
• Web features that are designed to sell
• When to hire the pros

Why Easter Seals is Good for Business
This session will focus on why CENTURY 21 system members support Easter Seals. Hear what brokers and agents have to say about how community events have helped their business. Networking, community exposure, PR, camaraderie, mentoring, agent retention, lead generation and database building are just a few ancillary benefits that brokers and associates have experienced while generating donations for local families and customers in need. We’ll share press release templates, community engagement strategies and tactics used to inform consumers that CENTURY 21 system members care. The CENTURY 21® International Awards Program recognizes and rewards exceptional achievements of CENTURY 21 companies, offices, producers and teams all over the world through a variety of awards and designations. The culmination of these accomplishments is showcased annually at the CENTURY 21 International Convention.

Click to see Learning Sessions Video.